#BullyBOOH

Most of us have had some experience with bullying in our life. It affects everyone around; not only the ones primarily involved but also everyone who witnesses it or has a close one suffering. This campaign calls on children to stand up for their peer and reposition bullying in society. By creating a strong symbol that helps empower the children to open the conversation about bullying, the campaign aims to give the power to change the world back to kids.