Readore

With waste flooding the world and forests disappearing, Readore furniture studio focuses on the transformation of unwanted furniture into unique and affordable home items and donates part of its profit to replanting trees. The brand name reflects this purpose and strengthens the emotional connection with the customer. The secondary brand elements, referencing the brand’s connection to nature and the cause, are applied through all collateral to create a strong brand presence. The overall look is bold, playful, and personal to appeal to the younger target audience.