Law Institute Victoria

My role at the LIV

As Senior Digital Marketing and UX Specialist at the Law Institute of Victoria, I design and optimise UX and digital performance across our channels, focusing on usability, structure and conversion through data-informed decisions.

Legal Forum program page

One of my key projects was a responsive microsite showcasing 40+ conference sessions across multiple streams. The challenge was to make a large volume of content easy to navigate and useful in a short timeframe, while replacing a static PDF format with a more usable digital experience. I designed and developed the solution independently within a tight deadline, enabling users to explore sessions, select favourites and generate a personalised printable program.

UX optimisations, redesigns and landing page design

Across the LIV website, I’ve worked on simplifying complex information into clearer structures and improving navigation across key areas. This has included designing and building landing pages from scratch and iterating on existing pages to improve findability and usability based on user behaviour and stakeholder input.