The Where
The global pandemic cleared cities of most foot traffic. Even in the ‘new normal’, businesses struggle to return to their busy selves. The Where is a mobile application that aims to lure more people back to Melbourne CBD. This gamified guide challenges users to uncover hidden spots of the city usually only locals know about. The users need to solve clues triggered by their geolocation to uncover these locations and collect rewards. The application functionality and design were based on user research and optimised through prototyping and user testing.
The app provides ‘hunting’ clues for secret locations within 1km from the user. Once within 100 meters from the location, the app sends a push notification with a second, more specific clue. At the location, the app provides instruction on how to ‘collect’ the location using AR, codes, or microphone and rewards user with dollar value to be spend at any of the partnering locations.
The design process started with secondary researched followed by interviews and two rounds of focus groups that helped to inform the development of user personas, cases, and journeys. These formed my design decisions developing wireframes and low fidelity prototype.
The low fidelity prototype was field-tested with four subjects, simulating the journey to uncover ten secret locations. Feedback was gathered from observation, follow up interview questions and post-testing questionnaire. The analysed results formed base for my first prototype iteration. The second round of testing and iteration were done on high fidelity prototype.
Want to lear how this project was developed? Read the case study.
