The Homeless Project - Kat Kopecka

The Homeless Project is a registered charity based in Victoria, dedicated to building safe and affordable housing for those in need. Committed to directing 100% of donations to the cause, the charity has limited capacity to grow. This project proposes new branding, an emotionally resonant marketing campaign, and a user-friendly website that showcases the charity’s impact on the community and invites users to engage and help. The new design and strategy aim to increase awareness and generate the funds needed to bring the charity’s vision to life.