The Homeless Project

The Homeless Project is a registered charity in Victoria with a mission to provide safe and affordable housing for people in need. Vouched to dedicate 100% of raised donations to the cause, the charity has little capacity to grow. This project proposes a new brand identity, a marketing campaign with emotional appeal, and a website that communicates the value this charity brings to the community. The new design and strategy should help increase awareness and raise enough funds to fulfill the charity’s vision.